Amazon is known as one of the leading eBook platforms, controlling over 80% of the eBook market. Currently, Amazon is the primary channel for purchasing in-demand eBooks in the United States. More than 60% of the respondents in a global study reported that they preferred to buy eBooks from Amazon. Moreover, because of the numerous advantages it offers addicted e-readers, they stay on this trustworthy platform.

Authors who choose to sell their eBooks on Amazon’s Kindle Direct Publishing (KDP) platform have the option to choose between a 35% or a 70% royalty rate for their eBook. Knowing this information, Amazon has enough trust and power with its users and those who depend on it.

If you are interested in becoming one of the top sellers on Amazon’s bestsellers list, you have come to the right place. In this short yet comprehensive guide, you will learn how to effectively promote your eBook and, to begin with, write a successful eBook so it can be worth selling on this platform. Let us get right into the guide.

Why Become an Amazon Best Seller?

Every writer wants to achieve the best seller status. Becoming a bestseller on Amazon is another entirely different status since Amazon is one of the most trusted platforms on a global level. The best-seller status is one method for growing your eBooks visibility online through Amazon. This platform is known to generate best-seller lists that are recognized all over the world. Based on the eBook sales and ratings within a given time for each category. By securing a spot on the bestseller list, more searchers can find you on a global level.

When a book achieves “Best Seller” status on Amazon, a special banner appears on its thumbnail image. This banner helps your book stand out among others in search results, making it more attractive to potential readers. The prominent label acts as a visual cue, encouraging readers to click on your book instead of competing titles. Once they open your book’s page, they can also see a curated list of other top-performing books in the same category, offering additional context for your book’s popularity.

Even if a reader initially clicks on another book, they might still discover yours through these Amazon-generated lists. This added exposure increases your book’s visibility and broadens your reach to more potential buyers. By strategically leveraging the “Best Seller” banner and category lists, authors can tap into Amazon’s algorithm to drive more attention and sales. It’s a powerful tool for boosting both discoverability and credibility in a crowded marketplace.

Read more: Common eBook Writing Mistakes to Avoid

How to Become a Best Seller Author on Amazon

While there are several ways to achieve the “best seller” title, it is important that you choose the easy and simplified path; otherwise, you will lose a lot of precious time. You can also achieve bestseller status without the need for a professional media agency; considering this, it is the difficult route you choose. Amazon’s best-selling eBooks must have specific criteria. This can be difficult to achieve without the guidance of professionals who have experience in securing the best-selling titles for their author clients.

Here, our professionals have shared effective tips on how you can get into the Amazon bestseller list.

More for you to know: The Difference Between Copywriting and Ghostwriting: A Detailed Guide.

1. Write a Quality eBook with Professional Guidance

The first step to writing a professionally written eBook to make it to the best sellers list is to get expert help. By hiring ghostwriting services from agencies such as BookCreating, you can gain a proper analysis of your eBook and understand your reader base much better. You will have a team of experts who can guide you through your reader demographics and create a book that will resonate with your target audience and those who are likely to be interested in reading your eBook.

When you decide to work with a team of professional publishers who know the criteria for Amazon’s best-seller list, you will gain a wide range of benefits from their years of insights on what will and will not work out for your eBook.

However, if you decide to self-publish your title, you must make sure you conduct proper research first. Doing this alone can be trick work, not unachievable, but yes, pretty much time-consuming. To become a bestselling eBook author, you need a topic that readers care about, that can either provide them with helpful tips, spread valuable information, or something unique, factual, and accurate that will grasp their attention instantly. While it is possible to boost your eBook’s visibility through paid efforts, it is ideal to write a book readers can find through organic search, too.

Here is another interesting read for you: How to Write a Business Book: A Detailed Guide

2. Time to Choose Your eBook’s Amazon Category

Before listing your book on Amazon, selecting the right category is crucial. The category you choose determines where your book appears and what audience it reaches. It also impacts whether your book can achieve “Best Seller” status within that category. To make the best choice, your category must accurately reflect your book’s content and align with its theme or topic. Take time to browse existing titles in potential categories to make sure they are a good fit. By evaluating how your book compares to others, you can position it more effectively and improve its chances of gaining visibility and recognition.

3. Integrate Keywords Into Your Product Listing and eBook Content

Optimizing your product listing is important to boost your book’s visibility on Amazon. This involves crafting an engaging title and description enriched with the keywords your target audience is searching for. Keywords play a vital role in helping readers discover your book amidst countless others.

Choosing the Right Keywords

If possible, use SEO tools like Semrush to identify high-volume, relevant keywords. These tools help analyze search trends and user intent. If you don’t have access to such tools, you can use a simple, effective alternative:

• Type a topic related to your book into Amazon’s search bar.
• Review the suggested search terms that appear below.
• Pick the terms most relevant to your book and incorporate them naturally into your title and description. For example, phrases like “best business book” can be effortlessly added to your description.

If you have an SEO tool, focus on keywords with high search volumes and strong relevance to your content. Be sure to weave these terms naturally into your text to maintain readability. Because keyword trends change over time, regularly revisiting and refreshing your book’s description—ideally every few months—can help keep it optimized for maximum visibility and engagement.

4. Choosing a Price To Sell

You need to make sure that your book is not too cheap or too expensive because this is where the tricky part can be. You want your bestseller book to be worth that pricey amount, but at the same time, you do not want it to be so expensive that readers would think twice before purchasing it.

As the best seller list is determined by the price and the copies sold, it is important to price your book to sell. Once your bestseller status is gained, you can increase your price to a profitable price. However, it is important to make it on the Amazon Best Seller list since it may require you to negate profitability for a short duration in order to sell more copies.

Some creative ideas for your next project: Top 25 Horror Subgenres Book Ideas for Your Next Project

5. Improve Your eBook PR

Investing in PR for your book can greatly amplify its visibility and attract attention from potential readers. Public relations campaigns help position your book as a must-read while simultaneously boosting your reputation as an author. Whether through media placements, interviews, or online features, PR creates buzz around your book, guaranteeing it stands out in a crowded market. By increasing your book’s exposure, PR also encourages potential readers to recognize your name, making it easier for you to build a loyal audience.

Beyond visibility, PR shows credibility by highlighting your expertise in your field. Well-executed PR efforts frame you as a thought leader, aligning your book with trust and authority in its genre. This is especially important for non-fiction authors looking to reinforce their professional standing. A strategic PR campaign not only promotes your book but also improves your overall author brand, opening doors to opportunities such as speaking engagements, partnerships, or future publications. If your budget allows, PR is a worthwhile investment in both your book’s success and your long-term career as an author.

6. Create a Campaign for Reading Reviews

Running book review campaigns is a powerful way to build credibility for your book and inspire confidence among potential readers. Studies show that 95% of customers read online reviews before making a purchase, highlighting how essential reviews are in influencing buying decisions. By organizing reader review campaigns, you provide social proof of your book’s quality, which can help undecided buyers take the plunge. Reviews not only validate your book but also play a role in boosting its visibility in Amazon’s algorithm, increasing its chances of reaching a wider audience.

Beyond formal campaigns, you can leverage your personal and professional networks to encourage reviews. Reach out to colleagues, business partners, friends, and family members who have read your book and ask them to leave honest reviews on Amazon. Their testimonials can improve your book’s appeal while demonstrating its value to potential readers.

A helpful read: How to Monetize Your eBook? [Top 13 Strategies]

7. Enroll in the Amazon Best Seller Campaign

Standing out on Amazon, a platform brimming with books is no small challenge. Achieving bestseller status independently can feel nearly impossible for most authors. The Amazon Best Seller program is designed to help authors overcome this hurdle by driving a high volume of sales at discounted rates. This strategic approach guarantees your book secures a coveted spot—typically in the top five—on an Amazon Bestseller list. This recognition not only amplifies your book’s visibility but also cements your reputation as a leading authority in your field.

The program includes personalized guidance to optimize your book’s placement in categories that maximize visibility. It guarantees a top spot on bestseller lists, often reaching #1, and provides tangible proof of success through the Best Seller seal and screenshots of your ranking. These assets are invaluable for marketing, PR, and establishing your brand. By securing page-one visibility on Amazon, your author name becomes synonymous with expertise, ensuring greater reader trust and long-term impact.

8. Gain from Amazon Targeted Advertising

Amazon is the powerhouse of online book sales, accounting for up to 80% of the market. This dominance makes it important for authors to ensure their books are available, optimized, and easily discoverable on the platform. To stand out among millions of titles, your listing should be designed to convert casual browsers into loyal buyers. Optimization, from choosing the right keywords to crafting compelling descriptions, can make a significant difference in visibility and sales potential.

Amazon’s targeted ad campaigns further amplify a book’s reach by connecting with readers who are already interested in similar genres or competitive titles. These ads place your book in front of a highly engaged audience, either through direct online placements or via personalized email recommendations. By targeting readers near the point of purchase, these campaigns boost the likelihood of converting interest into sales. If achieving higher visibility, increasing sales, and gaining the prestige of becoming a best-selling author matters to you, investing in these strategies can provide significant returns and should not be overlooked.

Learn more: How to Find the Right Target Audience for Your eBook [Our Top Tips]

Partner with BookCreating

Turning up on the Amazon bestseller list is a dream come true, especially for new authors. If you find yourself struggling in this domain, you can partner up with BookCreating to help you turn your eBook idea into reality and start the princess of coming up on the bestseller list on Amazon with ease. Now is the time for you to boost your rating as an author and turn your dream of becoming a best-seller eBook author with the help of our experts. To learn more about our specialty, contact us immediately and see what else we have to offer.